Apple Watch: The net reacts to Apple's first wearable

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9 September 2014 Last updated at 22:53, BBC

It's not often that details of a major tech product can be kept under wraps until it appears on stage, but the Apple Watch managed to dodge the rumour sites and stay a secret right to the end.

It helped that Apple isn't ready to release the wearable until next year - missing the busy Christmas shopping season - though it may squeak in in time for the Chinese New Year in February.

Tim Cook and Co managed to tantalise their audience with the promise of elegantly designed miniature apps - some, such as Maps and the exercise-focused Workout sounding genuinely useful, others, such as the ability to transmit your heartbeat to a loved one, perhaps less so.
And while the Digital Crown control and pressure-sensitive screen hold the promise of a clever user interface tailored for the Watch's size, there was surprise from some that the fashion-conscious firm had opted for a rectangular watch face rather than a circular one, bearing in mind Motorola and LG have been praised for doing the opposite.
But if one thing is clear from previous Apple launches - until you get time to play around with their products at length it's easy to miss many of their fine points and flaws.

Selected tech bloggers, other journalists and celebrities were invited to Apple's launch
Of course, that didn't prevent a flood of instant feedback before U2 had a chance to round off the press conference. Below is a selection of what appeared online in the hours after the announcement.
Vogue:
From a fashion point of view, the external aesthetic seemed neutral: neither super-stylish nor repellent. I would imagine that geeks would love it more than aesthetes. Yet smartphones have already transformed the fashion world in a way we never imagined.

Apple spent much of the launch highlighting the Watch's fitness-tracking facilities
Gizmodo:
Maybe the cleverest part of the Apple Watch's design is how you control it. Instead of relying on multi-touch gestures designed for bigger screens, the Apple Watch leans on the use of the "digital crown," aka "the spinny knob" aka that thing you typically use to adjust the time... Think clickwheel 2.0.
Wired:
An intriguing feature is the Maps app, which in addition to offering directions also takes advantage of the haptic vibration system inside the device. In practice, this allows Apple's Maps app to not only plot a journey from your current location, but guide you using different types of vibrations on the wrist.
The Verge:
Apple left out some key details about the product, such as screen resolution, processing capabilities, and most importantly, expected battery life.... It also doesn't bode well that the display is not always on and only lights up when you move your wrist or interact with the watch

The design of the watch means that it cannot be worn while recharging
Financial Times:
What's the psychology behind showing your audience a rapid-fire demo of your most important new product for years, then blasting them senseless with a deafening rock band? Maybe it's to bludgeon us all into submission.
Wall Street Journal:
OK, someone tell me why I need to share my heart rate with another Apple Watch owner. Honest question. I guess if I am very close to my caregiver.
Techcrunch:
It seems spectacular, worlds better than other solutions. No doubt there are countless other consumer companies gearing up to announce their Android Wear devices. And now, instead of simply competing with the round-faced Moto 360, they have to announce their device in the face of the Apple Watch.
Washington Post:

Look, do we really need this? Besides, if you want to know what time it is, there's always your phone.

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Twitter:

A lot of kitchen-sinking in the Apple watch. Much like the iPad launch. It's a piece of glass that could be anything, but what in particular?@BenedictEvans

Apple to left-handed people wondering about the lack of left hand controls on the watch: "You're wearing it wrong." @rort

[Apple later confirmed that the watch could be worn the other way round to suit left-handed users. However, this will mean that the Digital Crown will be located at the bottom of the device rather than at the top, as depicted in promotional images]

Apple Watch design ... #uninspiring. Thick, square, still looks like a tech geek's toy. @jasonhiner

I was just watching a video on the Apple Watch, and no exaggeration drooled on myself. I wish I was joking. I'm at work. @elizabiitchanna

Apple Watch is the antithesis of what we've come to expect from Apple. Software looks absolutely amazing, hardware design is dated and ugly.@zacharye

Complete standing ovation for the Apple Watch - looks utterly stunning. Am worse than drooling @stephenfry

The Apple Watch allows us to share our heartbeats. Next year: colon x-rays. Stop over-sharing, America @bobcesca_go

The differences between Google Glass and Apple Watch tell you a lot about the two companies... @nxthompson

For Apple Watch as it was for the iPad and the iPhone before that: it is all about the apps! @caro_milanesi

With Apple Watch, Apple Pay, is Apple changing it's naming convention from iEverything? @jaspmeshultz

Facebook:

I've a Breitling on my wrist. What will I do with Apple watch? Jochen Winkler

No mention of waterproof... in the announcement or on the Apple pages. Very disappointing. Guess no swimming apps then? Stephen DeVito

I would gladly pay $250 but $350 is ridiculous. Dave Hunter

Apple has yet to detail how much it will cost to pick one of the more expensive designs

Wish it was coming out before Christmas! Debbie Argyle Treiber

Did you make one for left-handers? Kimberly Huebner

I think that the requirement for the Watch to require the iPhone should be re-thought on the next one. Cathy J Cross

Reddit:

The only appealing part of it in my opinion is the user interface. I can't believe I'm saying this, but a Motorola product looks infinitely more elegant and well designed than an Apple product. OsamaBeenModdin

I really like it... but the more I think about it there is one critical piece that keeps nagging at me. When I think of an iPhone/iPad, I am purchasing it for a limited cycle (I don't expect to keep the device for more than three years). When I buy a watch, I'm wanting to buy something that will last 10+ years. lastmessiah

No sleep tracking, since you're probably gonna have to charge the thing at night, removes 50% of what I want my wearable to do. arcalumis

Tim Cook said Apple Watch owners would be able to use it to make contactless payments

It looked thick in the pictures alone, but when they showed it on peoples' wrists it looked a lot better. I like it. gallionator

I saw how the iPhone was revolutionary and how the iPad is one of the most amazing entertainment devices around, but I don't know what the watch is fulfilling. am0x

The battery will be make-or-break on this one. abbotleather

There's going to be an explosion of third-party bands and accessories, which may also serve to drive sales over the competition in the same way the accessories market for iPhone does. stultus_respectant